Get a sip of the season

How to engage Gen Z-ers to associate Dunkin’ Seasonal Skews with what makes seasons special?
Showing them that Fall starts at the first sip of Dunkin' Pumpkin Spice coffee. On the second sip, they may or may not be wearing a cardigan.

…and on the first Polar Peppermint sip, you can find yourself in a Winter Wonderland…

…while sipping S’mores you might have a full camping immersion - at home

Alex Askot - Michael Greenberg - Kara Gonchar
Alessandra Divzia - Cailin Boegel