KRISPY KREME

In a health-crazed world, people are ashamed to eat doughnuts. It feels wrong. It’s the dirty secret you take with you to bed and repent in the morning with a cycling class. It’s the treat that’s only allowed when no one’s looking. After hours, When it’s dark. It’s like the 1920’s all over again, except with a new kind of decadent beast. We called it,  the Doughnut Prohibition Era.

We'll launch OOH prints and animated billboards depicting nocturnal animals giving in to their sweet cravings.

GLOW IN THE DARK ADS

We’ll design OOH ads that can only be seen after dark, and place them next to 24-hour business and outside of bars where our late night audience lingers.

INSTAGRAM SPEAKEASY

We’ll create an Instagram that’s only available after dark. We’ll open it up to followers between the hours of 11 pm and 6 am and showcase edible debauchery in all it’s glory.

LIQUOR STORE BAG

We'll create packaging that mimics a liquor store bag to help conceal the doughnuts.

THE DONUT CRUISE

Just as they did in the 20s, when people would take cruises to drink alcohol, now you can take our cruise and escape the health craze on land. Enjoy delicious doughnuts without the cops following your tail.

CD: Colby Spear

AD// Alessandra Divizia / Amie Zhong   Illustrator//Alessandra Divizia  CW// Nechama Muchnik / Alex Gerber.